The product here is the soft drink call Pepsi. Pepsi is using the actress name Sofia Vergara. I think everybody knows who she is. Shes a modal, actress and comedian. Now she plays a big role in the ABC Modern Family, as a Colombian woman. The show is very funny. The ad is targeting woman and men. A beautiful woman drinking a diet Pepsi would caught your eye and look what shes drinking.
Same product Pepsi the soft drink. This time the company is using the world known singer named Beyonce. Another beautiful woman for Pepsi. Targeting this time to men. The can has her face on it. Selling sexy and beauty.
I notice that in both ad campaigns they are using beautiful female celebrities. It just makes me think about the reasons why, what type of audience they are looking for, etc.
ReplyDeleteIt is effective to see two ads for the same product like this. Good selection.