Wild Card #2

The reading A Brand by Any Other Name  by Douglas Rushkoff, talks about how brands use advertising to influence us. Company's doing research on what we like and love on the ads. So if we like the ads that would make us more likely to buy. So brands us people we like in their ads to show that famous people use the product. And that makes us buy as well. There all different ways company's use adverting to catch our attention and once we are hooked on it, they tell us this is cool. We want to be cool too. So we go and buy it. Its nice to learn about this and see whats behind the ads.